IMAT incorporated in January, 1995, the result of a merger of the 10-year old Canadian Computer Graphics Association (CCGA) and the International Multimedia Development Association (IMDA). IMDA had supported new media developers since 1992.
In 1995, IMAT in partnership with Industry Canada, produced the ground-breaking 1995 Survey of the Canadian Multimedia Industry, the first study of the Canadian New Media industry.
In 1996, IMAT was a major participant in Industry Canada's study on developing a national internet liability policy, and contributed a significant amount of material to World Intellectual Property Organization (WIPO), the meetings in Geneva which will help create intellectual property and copyright agreements at the international level.
Toronto New Media Works (TNMW) a multi-stakeholder initiative of the Bell Centre for Creative Communications, City of Toronto, Interactive Multimedia Arts and Technologies Association (IMAT), Ontario Film Development Corporation (OFDC), Ontario Ministry of Energy, Science and Technology and SMART Toronto; commissioned the 1999 Toronto New media Works Study, a landmark and comprehensive new media research study, produced by Price Waterhouse Coopers. The Toronto new Media Works study has been influential in focusing governments attention on the needs of the New Media cluster.
In 1999, IMAT and The Association Des Producteurs en Multimédia du Québec (APMQ) came together in partnership with regional new media associations to form IMPAC, a national New Media Producers Association. IMPAC represents a unified national voice to federal agencies on the development of government policy, funding, and issues effecting the Canadian New Media industry.
IMAT appeared before the 1999 Copyright Board Hearings concerning Bill C-31, the proposed levy on blank recording media with a successful legal agreement and ad hoc industry survey that showed CD-R technology to be a widely used tool for near term storage and small quantity product distribution.
IMAT's position as a respected, and credible, representative of the Canadian interactive New Media industry, has been confirmed by several appearances before the Canadian Radio and Television Commission (CRTC), including delivering the opening presentation at the CRTC Hearings on New Media in 1999.