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General Information
IMAT as Industry Leader
" Keeping track of all the changes in the digital economy takes time and expertise. IMAT makes it easy to stay abreast of the latest industry developments and trends through the many industry consultations it facilitates on a local, regional, and national basis. "

The Interactive Multimedia Arts and Technologies Association is a membership based, new-media trade association dedicated to fostering convergence between all partners in the new media cluster to strengthen the development, growth and recognition of Ontario's world-class digital-media industry. IMAT provides research, professional development, marketing, promotion and international trade opportunities for the New Media industry.

IMAT fosters collaboration though example; by partnering with other association, private and public sector stakeholders on important initiatives and charity fundraising events that benefit the industry, it's stakeholders, the business community and society.

IMAT has established itself as the key industry provider of continuous learning opportunities through a growing list of professional development initiatives, including regular business (BizTrak) and technical seminars (SIG's) and special Digital Media Speakers Series. Seminars presented by individuals and companies with local, national and international reputations enhances the adoption of international best practices, collaboration, key insight into business growth, and knowledge transfer between peer groups.

A robust web site with planned distance learning capabilities, communication channels for a wide variety of industry verticals, job search resources and an industry directory will continue to provide practical value to the membership, industry and key stakeholders.

"IMAT provides consulting services to government agencies to provide in depth research into the factors that effect the industry on such issues of skills development, education, business and trade development; everything that effects the pulse of the industry"

IMAT has undertaken significant initiatives to strengthen the industry's relations with government, provide marketing and export development opportunities for producers and developers, and acted swiftly on important policy issues, such as Internet regulation, the protection of intellectual property, taxation and finance in New Media.


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