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Best of BizTrak
To be successful in the newmedia industry these days you, and your company, need the best information available on major developments and opportunities within our industry. The panel discussions below are from IMAT's highly successful BizTrak series, and cover topics that will help you to understand how developments in our industry can impact your products, and your bottom line.
Nick Patsiopoulos
Bell Mobility

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Online Content User-Pay Models
June 19, 2002

IMAT's panel discussion of online revenue models, User-Pay Models, took a look at the struggle for revenue and profit. Our panel members discussed real world situations and models. Actual sites that are successfully generating revenue through fee-based services. What users want, and what they donít want, to pay for. Which site operators are planning to go from free to fee and more.

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Brad Fortner
Ryerson University, R.C.C.

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New Media Skills Development
April 17, 2002

IMAT's panel discussion on labour market trends, New Media Skills Development, was sponsored in part by the Ontario Media Development Corporation and Human Resource Development Canada. One of our most informative events, panel members spent nearly 3 hours presenting key information and insights on our industry's skills requirements and their futue development.

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Charles Zamaria
Bell Broadcast & New Media Fund

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Relationship Marketing
March 13, 2002

IMAT's panel discussion on the importance of solid business relationships as a marketing tool, Relationship Marketing, was sponsored by Ontario Media Development Corporation. Our panel of seasoned producers provided information on relationship marketing benefits and strategies, along with plenty of valuable insights into critical factors for success.

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Catharine Devlin
Devlin Applied Designs

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Export Strategies
February 13, 2002

IMAT's panel discussion on exporting and the newmedia industry, Export Strategies, was one of our most timely events. As the newmedia industry in Canada matures companies will find it increasingly necessary to expand into new markets. Our panel members provided information on all aspects of exporting in relation to our industry, and analysis of some of the programs, problems and opportunities available to newmedia comapanies

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Simon de Boer
Snap Media Corp.

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Interactive Television - ITV Unplugged
October 10, 2001

IMAT's panel discussion on Interactive Television, iTV Unplugged, was one of our premier events. Panel members took a look at all aspects of iTV from platforms to production, and provided frank analysis of developments and trends within this segment of our industry.

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Adrienne Lloyd
Infinet Communications

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Guerrilla Marketing
September 19, 2001

IMAT's panel discussion, Guerrilla Marketing, was one of our most informative events. Panel members took a look at all aspects of marketing in our industry during these post-bubble times. They provided a variety of suggestions and techniques that are invaluable tools for the difficult job of building a profitable business.

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Stay informed, meet your peers, industry experts, and gain insight into the knowledge economy. IMAT is a meeting place of people and ideas within the industry. YOUR IMAT MEMBERSHIP provides discounts on all BizTrak, SIGS and other IMAT events.


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